Projects
Paramount Pictures
To wrap up my internship at Paramount Pictures, I created a presentation with my ideas for potential partnership opportunities for an upcoming film, AANG: The Last Airbender. I did research on the Nickelodeon series, target demographic, and power of anime to support my ideas. I utilized AI imaging to give renditions of what I would want the promotional material to look like. The goal of the project was to showcase all that I had learned from my ten weeks at Paramount and bring new ideas to the table. The project took me a week to complete. After I presented to my boss and executives on my team, I was given positive feedback regarding my impressive knowledge in partnership marketing and creative & strategic ideas.
Netflix: Strategic Marketing Plan
In my senior year, I took Marketing 460: Marketing Strategy. For our main project, we were assigned with introducing a new product to an existing company. Our group created an AI chat bot tool called Standard+. This premium offering would allow users to decrease scrolling time by asking specific questions for a more personalized customer experience. In our research we utilized strategic marketing frameworks, identified a target market, and analyzed the value proposition to make a strong argument for the implementation of Standard+.
Leopold's Books, Bar, & Caffè
In my junior year of college, I took Marketing 355: Marketing in a Digital Age. For our final project, we were tasked with examining a local Madison business and recommending several digital marketing strategies to increase customer awareness and retention. The goal of the project was to utilize the frameworks and tools we learned in class such as SEO, customer database, and AI to help Leopold’s Bookstore Bar and Caffe. The project went on for three weeks where we did research in various steps before presenting to the class and Leopold’s management with our results and suggestions.
